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Department of Urban Industrial Management and Marketing

University of Taipei

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Introduction


Established in 2015, the Department of Urban Industrial Management and Marketing is aimed to prepare students for possessing essential abilities in industrial management and marketing, considering urban affairs and planning.

In order to cultivate of talents in the field of management and marketing demanded during urban development, the Department maps out two lines of courses, Innovation Management Module and Marketing Group Module, to strengthen students' comprehension on urban industry development, industrial management, innovation strategy, and marketing. The Department also provides field studies for students to work with peers from the other two departments in the College of City Management, which help to cultivate cross-border and integrated abilities, and to promote innovative thinking.

Every city has its own features and associated distinguishing industrial structures. Our students are believed to be competitive and rewarding careers in each city he/she stays after obtaining immense industrial management and marketing knowledge and analytical tools in the program.

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