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Department of Urban Industrial Management and Marketing
University of Taipei
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Introduction

Established in 2015, the Department of Urban Industrial Management and Marketing is aimed to prepare students for possessing essential abilities in industrial management and marketing, considering urban affairs and planning.

Taking the six emerging industries into account, the department maps out two lines of courses, in addition to the compulsory subjects required by the college and the department, for students to specialize in the study of one group from the second half of the second year. The two lines of courses are so called “Innovation Management Group” and “Marketing Group”. The department expects to strengthen students’ comprehension on industrial management, industrial innovation and marketing during the courses, and as well generate the aggregate effect through industrial-academic cooperation.

Every city has its own features and associated distinguishing industrial structures. Our students are believed to be competitive and rewarding careers in each city he/she stays after obtaining immense industrial management and marketing knowledge and analytical tools in the program.

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