都會產業經營與行銷學系暨碩士班

【Notice 1】This course is taught in full English. 【Notice 2】Students have to bring their laptops for in-class assignments. 【Notice 3】Students need to be punctual for courses. 【Objective 1】Students will comprehend crucial consumer research theories. 【Objective 2】Students will apply crucial research theories to academic studies. 【Objective 3】Students will apply crucial consumer research theories to the practice.